Every business wants to gain a huge flow of traffic. The reason is quite simple. When a site receives a huge flow of traffic it can help a site to improve their ranking. Improved ranking definitely helps a business with huge ROI and profit. Just like any other website, an e-commerce website also needs to be optimized to gain improved visibility, increased rank, and huge flow of traffic. Generally, it is seen that e-commerce websites take the help of on-page SEO in order to optimize their site in a proper way.
SEO Toronto experts feel that on-page SEO for any e-commerce site is a challenging task. Even a highly professional SEO expert can make mistakes. As SEO is about inbound marketing, if these mistakes are not rectified the whole effort of optimizing the site for maximum visibility will go in vain. Hence, business owners to SEO experts and even marketing managers should try to take a look into the common on-site SEO problems that an e-commerce sited faces.
On-site SEO Mistakes
Going through the on-site SEO mistakes can help SEO professionals to avoid them in the near future and deliver the best solutions for the c-commerce site.
- Poor Product Description
With e-commerce websites having a lot of products, it’s a norm to have short and automated descriptions for the products. However, short descriptions offer search engines very little opportunity to work with the content. Also, automated content can face duplicate issue. Hence, it would be best if the descriptions are manually updated on the site. SEO Toronto team feels that high-valued products should be turned into landing pages from various backlinks.
- User Reviews Not Included
Search results get affected with user reviews. Reviews impact the organic search traffic as it can increase the conversion rate.
- Poor Site Design
The efficiency of a site gets greatly destroyed with poor site design. SEO Toronto professionals feel that a poor site can greatly affect a site. Often, by compromising on the important pages that used to attract traffic can prove to be detrimental. Care should be taken not to change the URL structure. SEO professionals should see that the e commerce sites use canonical tags so that duplicate content don’t get indexed.
- Optimizing Keywords
Business owners can easily learn which pages of their site perform better. They can take the help of SEO professionals in order to learn the popular keywords. Failing to understand and optimize those keywords can affect the e-commerce site as it won’t be able to bring traffic. Thus, seasoned SEO Toronto professionals feel that optimizing important keyword can improve traffic by 30%.
- Focus on Transactional Keyword
Focusing more on transactional keyword and not on informational ones for an ecommerce site can avoid reaching target customers. When less competitive keywords are targeted it can help to build a string reputation with search engines.
- Poor Migration Strategy
Moving from one e-commerce platform to another can affect a business performance. Skilled SEO Toronto professionals will try to ensure best platform is used so that it includes all necessary features. Doing so will help a site’s rank not to get affected.
Avoiding these mistakes can help an ecommerce site to rank well across major search engines. Thereby, helps a business to flourish.